The shopping habit of Indians is undergoing a change, compelling retailers to adjust the
viour, mainstream retailers like Reliance Retail and Spencer’s Re- tail are focusing on online orders and reducing their delivery time. Ecommerce firm Amazon is trying to turn around orders
In the last four quarters, the number of FMCG packs purcha- sed in a quarter varied between 199 and 202, Kantar said. Around
two years back, this was 163-179. “The size of the monthly groce- ry shopping basket is coming down every year as consumers are going for need-based purcha-
ses due to sheer convenience of quick commerce and other ecom- merce platforms and retailers re- ducing their delivery time,” said Krishnarao Buddha, senior cate-
gory head for marketing at biscu- it and snack maker Parle Pro- ducts.The number of shopping trips or orders for FMCG is going up by 15-20% every year, Buddha said. He attributed this to need-
way they deliver orders.
Indians are buying daily neces-
faster, while rival Flipkart has introduced its own quick-
Fast Changing Consumer Habits
based consumption habits and houses becoming smaller in the
sities and fast-moving consumer goods more frequently and in lar- ger numbers than a few years ago, with researchers and senior executives attributing this to a growing trend of consumers see- king instant gratification, fuel- led by burgeoning quick com- merce.
Realising the consumer beha-
commerce service.
Data from research firm Kantar released this month reveal that Indians are now shopping 156 times a year for FMCG products — or once eve- ry 56 hours. This used to be 80-
90 times around five years back, FMCG industry executives ves said.
Number of FMCG packs purchased in a quarter
Consumers opting for instant gratification, need-based purchases
due to Qcomm boom
metros and large cities whereby storage space is becoming an is- sue.
Amazon has started same-day delivery of groceries, while Flip- kart soft-launched its quick-com- merce venture, Flipkart Minu- tes.